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卖场安装摄像头的真正用途.rm




http://192.168.2.6/english/1117/卖场安装摄像头的真正用途.rm
顶端 Posted: 2006-12-03 14:18 | [楼 主]
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Smile, you're on consumer behavior camera. No surprised that you're likely be videotaped while holiday shopping but it's not all for security. Some of it is for market research. Retailers are tracking you to learn how you shop.
Where people...shoppers are spending time, what is grabing their attention? Are they having to wait too long for customer’s service at different points?
Consumer behavior analysis is part / observation, part science, part technology and a bit of psychology. Rajeev Sharma's software turns images of customers working their way through stores into hard data. Allowing retailers to take fast action if things aren't working out.
You can move around the merchandise, the position of products so that it, it creates the right sequence, and right products in front of the right people in the right time.

With the holiday shopping crunch retailers know their customers have short fuses, and crowd hustles don't help.
And you can create this kind of maps, the hot spots and cold spots. These are extremely important because there's no number by just looking at this, this color co-led map. You can see which portion of the store is receiving more attention.
And that helps the retailers decide where to place display units.
After browsing ,decided to interact with it, as in red lable are, are nice piece and more. And finally, of course , what every producter and retailer, err, product manufacturer and retailer wanted you dropping it to your basket
But it's not all creative marketing; traffic jams at checkout are often the biggest problem.
What this shows is a, a line-forming, and something that you are already familiar with in this season///.
"BestBuy" is using its own research to try to shorten those lines.
We / now deploy a queuing system in our stores. Where all customers, they waited in a queue and we have somebody there / directing traffics so you don't get caught in the wrong line which drives people crazy.
Ali Velshi, CNN, New York.
顶端 Posted: 2006-12-03 14:19 | [1 楼]
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