http://192.168.2.6/english/女人：也可以为自己活得精彩.rm

Beth Schoenfeld and Victoria Colligan founded the organization and / are the authors of / Ladies Who Launch----embracing entrepreneurship & creativity as a lifestyle.

Good morning to you both. Nice you have you here.
Good morning.

It's so great to see women in power in this way. You’ve really, you know, tapped into something that is so necessary. In fact, women are starting businesses at almost three times the rate of men. Right now, there are over 11 million women-owned businesses. Why, Victoria, is this happening so fast?

Well, you know, we surveyed thousands of women for our book and what we found is that women are launching businesses for lifestyle reasons. Meaning the No.1 reason is to have more freedom control and flexibility in their lives. The No.2 reason is for creativity and passion. And money is actually the third reason at their launching.

And Beth how do women differ when it comes to, you know, making those ideas then become reality as a business.

Well, from our research for the book, first of all, women define success very differently, it's defined on are they living a lifestyle that they love on the day-to-day bases. So there has implications in how they launch their businesses. For example, they take smaller steps and they tend to evolve and grow their businesses organically, they are less likely to borrow a large amount of money upfront, before they start their businesses, they still finance and borrow from friends and family until they feel more confident. And they manage the growth of their business.

And there are a lot of challenges that women are definitely gonna face.(Absolutely)And we have a lot of E-mails from viewers who sent us want asking for your advice. First from Michelle in Pennsylvania, she writes I'm having a hard time leaving my current job behind to focus on my own business. How can I let go of my 9-5 to pursue my dream full-time? Again it's from Michelle in Pennsylvania. So what do you say Victoria? Should Michelle quit her job and go for?

You know we've really encouraged women to just start to just have start taking small steps for their dreams. And the truth is that there are so many opportunities out there for women. Whether they are looking to find a loyal to form their RLC or they wanna enter a small business contest for my key or where they, can women design and make over for their entire business community. These are the opportunities that are available and that we provide our ladies who launch through our website or in curative programs.

So maybe spend a couple of hours focusing on your business but keep working at her job right now, just to, you know, / have that ability

Yeah, a lot of, we talked about launching inside until you feel more confident, but launching equals self-esteem and happiness. So we really encourage women, I mean we found it in our book that women who launch they feel better about themselves, they have self-esteem, they have more confidence , they, they trust in their intuition more. So there is a lot of incentives to launch that named confidence by launching on the side.

Let's take a look at another E-mail. This is from Lea, also from Pennsylvania, I'm in the process of opening a small photography studio. How do I compete with the big studios and ad agencies that are already established in the business? Now this is a common problem that I would imagine to try to just carve you a little inch into our really crowded world.

Well, you know, it depends on what you want out of your business. Do you want a huge business? Coz that's not my imp actual lifestyle. So if you, we'll look at the competition as a really good thing. It forces you to be creative and innovative and maybe you do / find a niche that you can charge a lot for and not work is hard for.

You’ve got just the customer loyalty. (Absolutely) not enough for that around these days. (Absolutely) Well, ladies again, you have a website ladieslaunch.com and we need get to as much as we'd like to here. But you can definitely check on the website and also the books. It's called the Ladies Who Launch. Thanks for Beth Schoenfeld and Victoria Colligan. Thank you also.

Thank you so much.