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Apple’s founder CEO Steve Jobs making a stunning reversal and apology tonight on that iPhone that was the talk of Tech-line. CNBC Silicon Valley Bureau Chief Jim Goldman is live in San Jose. Jim?

Yeah, you know // iPhone fury with a major drama play out today, angry iPhone users who paid full price for the device just two short months ago. They feel gouged by a steep price cut announce just yesterday. They peppered Steve Jobs himself with hundreds of emails and their furious voices were apparently heared, loud and clear.

And this is what's the product looks like. In the midst of all the iPod hoopla, from the Apple event on Wednesday, Steve Jobs drops an iPhone bombshell. We are gonna price the 8 gigabyte model of the iPhone at just 399 dollars. A big price cut shocking hundreds of thousands of iPhone customers and not in a good way. Many who waited hours even days to buy one for 200 dollars more just a couple of months ago. 200 dollars price cut? What do you mean? They cut the price // 200 dollars. What's?

But just day later after hundreds of angry emails to Steve Jobs himself, thousands more on blogs all over the internet and torrent of bad blood, Apple has yet another surprise.

Apple issued an apology along with a 100 dollar rebate to all iPhone customers along with a personal note from Steve Jobs quote: We want do the right thing for our valued iPhone customers. We apologize for disappointing some of you and, we are doing our best to live up to your high expectations of Apple.

I think it’s good because those things are too expensive, anyway.

With so much resentment toward a company where image is everything.

One of the 7 wonders of the world. Steve Jobs is trying to answer the call trying to do right by its customers.

The Apple’s quick response to the online iPhone fury is impressive. The question now for consumers and investors will be as just too little, too late // estimates the rebate will cost the company about 85 million dollars. // back to you.

Oh, yeah, Wall street is gonna love that. Jim stay with us, let's bring our another Apple insiders senior editor Brian Cooley. Brian, is this mean to you the price did wrong in the first place?

The other price did wrong in the early over // the sales pays. //. I’m not sure what to think about this, there is no way there was 200 dollars margin in the iPhone, they didn’t just decide to give back their profit in the name of volume. They are just doesn’t make sense. So are they taking a bath here because they price did wrong and sales haven’t better fast as expected. I don’t know, it’s possible. It’s a stunning price cut. And the fact that Steve Jobs comes along is a with a macula to go with it through the year. It wasn’t some preordained plan, this is //.

Yeah, Jim, what about that? That mean it’s sounds like this was a mistake in pricing.

You know, I don’t necessarily agree with that, first of all , the margins on the iPhone if you believe all the third part market research are spectacular. So I think there is some serious room to negotiate the price and still leave Apple with pretty serious profit at the end of the day. As part of the mistake in pricing, you know, Apple could write its own ticket when the thing started and by stepping up today, I don’t necessarily think it’s a big whoop I think

But Jim, I mean…

This is Apple realizing there was a problem and they step up and say ”hi, you know what, we gonna do what we can to do right by our customers. We don’t have to do anything, but we are gonna try to do something. ”
Are you sure they don't have to do anything, I mean that's only been two months they lower the price down by 33% now they doing a rebate the day later, I mean this is sounds a mistake.

No, no, no, this is the technology industry, all grand show the price cut happen a lot soon than most people thought it was going to happen. But the fact is the price is fall and performance increases, this is // law. You know, that’s what happen with new gismo gadgets. The interesting thing here is that this wasn’t bunches of // in last weeks and weeks. Focus groups, let’s meet with Wall Street to figure out what’s they are gonna say. You know, when Steve Jobs woke up to write some email and said, "hi, you know what, and that’s enough, let’s do something about it."

Brian, what’s happening there?

There is something all about the pacing here. Two months and the product did not rout, Apple has never cut the price on a product that I can recall without revving it. This is a case just say, you know, this is the existing product on the shelves, still new, something is wrong with the model, this is an unusual adjustment for Apple.

Time will tell, all right, gentlemen, Thanks so much for joining us tonight.

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and there's a rumor that Mac will release another 3G version iPhone with t-mobile.

I want to have one,it cool~~